posted Tue, 17 Apr 2007
Here’s how I imagine the conversation went at The Week magazine:
Sincere reporter: We need to do something about Earth Day!
Cynical reporter: What’s Earth Day?
Marketing person: We should Honor The Earth.
Sincere reporter: We could dedicate an entire issue to The Earth!
Editor: No way.
Sincere reporter: But—but – it’s The Earth! It’s our home! And it’s Earth Day!
Finance: We are in the business of selling advertising and magazines and making money. Who cares about Earth Day? Who’s even heard of it in our target demographic? What a bunch of crab.
Marketing: What about dedicating the issue to The Earth?
Editor: That’s baloney.
Finance: What about your stupid dedication in the form of not printing the Earth Day issue? We can put that issue online instead. We’ll save a buttload on printing and mailing costs and you can claim it’s all in honor of Earth Day.
The end of the line
11 months ago